Balázs Katona is a seasoned commercial strategist with over 12 years’ experience leading category creation, market expansion, and operational transformation for Fortune 500 companies across the UAE, Central Europe, Southeast Asia, and North Africa.
Before joining myqubator, Balázs held senior regional leadership roles at British American Tobacco, where he managed multi-market P&Ls exceeding US$25 million annually and successfully launched new product categories projected to generate over US$125 million in net turnover within five years. His career highlights include turning loss-making business units into profitable operations, integrating large-scale acquisitions twice as fast as planned, and delivering record-breaking regional sales growth of 200%.
Balázs brings a rare blend of operational precision, data-driven decision-making, and creative go-to-market execution. At myqubator, he oversees the operational framework of the venture studio, ensuring that portfolio companies receive world-class execution support—from strategic positioning to commercial rollout—while driving efficiency and scalability across the ecosystem.